?Apple is in a similar position, with a portfolio of content and devices that gives the company leverage over Barnes & Noble.?ĭigital content consumption As consumers increasingly consume eschew print books and publications for digital content consumed via ereaders and tablets, Barnes & Noble has been investing heavily in its Nook business. ?In Amazon?s case, that includes ecommerce and other forms of digital content besides ebooks, notably movies and music. ?Some of Barnes & Noble's competitors in this space have been in the tablet and content businesses for longer than Barnes & Noble and have established strengths in these areas,? he said. ?The Nook business is struggling because there is a growing amount of competition in this space from formidable players such as Amazon, Apple and Samsung,? said Paul Verna, a senior analyst at eMarketer, New York. While Amazon?s Kindle business continues to heat up, it looks like Barnes & Noble?s Nook strategy may be fizzling out.īoth companies have focused heavily on building their digital content sales over the past few years, making manufacturing and selling ereaders and tablets a key focus of the strategy. Even though the Nook came out strong, more recently sales have slowed while the Kindle and Kindle Fire continue to grow.
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